Spray Tan Business Tips and Airbrush Equipment
This new article on building a spray tan business has actionable tips and ideas that you may not have considered.
I also found this article on starting an airbrush tanning business. I think you’ll find them helpful from how to choose airbrush tanning equipment to how to market your business more effectively.
One of the things that many salon owners overlook is quality spray tan training. Training yourself and your employees will provide a better experience for your customer, therefore increasing your referrals. And referrals are the best clients to get into your salon, right?
Posted on January 14th, 2010 by admin and filed under salon equipment, salon management, salon marketing, salon start up, spa marketing | No Comments »
Six in 10 Consumers Still Use Newspaper Ads
US consumers say they rely on newspaper advertisements more than ads in any other medium when they are planning, shopping and making purchase decisions, according to early results from a study commissioned by the Newspaper Association of America (NAA), conducted by MORI Research.
Posted on August 3rd, 2009 by admin and filed under salon advertising, salon marketing, spa marketing | No Comments »
Salon Package Ideas
Coming up with salon package ideas can be a challenge if you don’t know where to start. But let me make is easier for you.
A salon package is much more appealing when the difference in price of a single service versus buying a package of services is made obvious. As a result, upselling a customer to a larger package is much easier.
OK, so that is pretty obvious to most salon owners and managers. Here’s a salon package idea to test… Read the rest of this entry »
Posted on July 17th, 2009 by admin and filed under salon advertising, salon management, salon marketing, spa marketing | 1 Comment »
Are The Yellow Pages Your Salon and Spa Marketing Plan
Tips on your salon and spa marketing plan…
Sadly, many a spa owner thinks that a salon and spa marketing plan consists of running an ad in the yellow pages. Not only is the cost of a yellow page ad exorbitant, they are very ineffective for two main reasons.
First, there’s little that’s going to make your yellow page ad stand out other than pay more and get a bigger add. Even if you create something that has a little bit of eye catching content, by the time it makes it print its likely going to look as boring as all the other yellow page ads. Read the rest of this entry »
Posted on June 19th, 2009 by admin and filed under salon advertising, salon marketing, spa marketing | No Comments »
The Salon Email Marketing Formula
The Salon Email Marketing Formula - Use It or Lose Money!
You’re a Salon or Day Spa Owner… how big is your client list? And are you using emails to stay in contact with them and bring them back to your business?
The fact is, the majority of Salons and Day Spas are not using email effectively. That is, they are not using email to get their clients to come back into their business to make MORE Sales!
Here is what can happen… Read the rest of this entry »
Posted on May 26th, 2009 by admin and filed under salon marketing, spa marketing | 1 Comment »
Review: Email Marketing For Salons and Spa’s
Email Marketing For Salons review. Here’s my unbiased, frank review of an email marketing course for salon and spa’s, created by David Glendinning…
I was sitting at my computer a few months back writing ad copy for my salon and spa chain when an interesting email from a guy in Australia popped in my email box.
He is a marketing consultant for salon and spa owners just like myself. But he has a specialized focus: salon email marketing.
His proposal was for me to offer his email marketing course to you, my loyal subscriber. I thought to myself, ‘Great. Another marketer trying to get me to endorse his/her product’.
See, I get these offer every day. And I rarely, if ever, endorse anyone…
First, I have to believe in their product or service. Second. I will supply my subscribers with the pro’s and con’s so that they get an unbiased review. And this scares a lot of people away… Read the rest of this entry »
Posted on May 13th, 2009 by admin and filed under Uncategorized | 2 Comments »
How To Get Customers To Spend More, Refer More…
…and Become Raving Fans Of Your Salon and Spa!
In my last blog post called 4 mini marketing systems I referred you to a video on what I believe to be 4 must-have mini salon and spa marketing systems in place.
They will increase your sales instantly, increase the average sale, increase referrals, and build a more loyal customer base.
I know it from personal experience because we use them every day in our salon and spa.
Watch the video to get the fine details of each mini marketing system and put them into action.
In a nutshell here are the four mini salon and spa marketing systems: Read the rest of this entry »
Posted on April 24th, 2009 by admin and filed under salon marketing, spa marketing | 2 Comments »
Spray Tan Training and Airbrush Tanning Business Advice
I published an short article on starting and running a spray tan abrush tanning business. I think you’ll find it helpful if you are looking to ad on this service to your existing salon, or if you want to start a part time, full time airbrush tanning business. Let me know what you think 
Although there are several tips on growing your business, the key ingredients are marketing and spay tan training. These are two areas that are overlooked by many salon owners. But read the article for specific advice.
Posted on April 23rd, 2009 by admin and filed under salon equipment, salon marketing, salon start up, spa marketing | No Comments »
4 Mini Marketing Systems, A Salon Marketing Video…
Hey, I just created a salon marketing video that reveals 4 mini marketing systems that will help you increase customer loyalty, get more referrals, and increase your sales…instantly!
They are easy to implement, and in my opinion, crucial tools that should be the foundation of your marketing infrastructure…
I firmly believe that you are leaving money on the table if you are not using these mini marketing systems. Read the rest of this entry »
Posted on April 10th, 2009 by admin and filed under salon marketing, spa marketing | 1 Comment »
Opening A Salon or Spa
Opening a salon or spa can be a very rewarding experience.
You will be rewarded financially and achieve personal satisfaction from a successful launch. And you will be rewarded from your consistent business building efforts.
Constant attention, and effective leadership are two very important factors in maintaining a quality salon.
There are some pitfalls to avoid when your starting a salon or spa. For example, if you dive in head first without doing any market research, or you don’t spend time finding an ideal location, you can be devastated by the results. Read the rest of this entry »
Posted on April 8th, 2009 by admin and filed under salon equipment, salon marketing, salon start up | 1 Comment »
