A Little Known Salon and Spa Advertising Technique Part 2…
In this video I take the tips and secrets from the first video and show you how to make your salon and spa advertising (using an advertorial format) even more effective. By the way, you can use the salon marketing tips and secrets in these videos and apply them to any kind of marketing, which will give you a leg up on your competition and boost response rates…
Enter The Conversation…
Posted on November 21st, 2008 by admin and filed under salon marketing | 3 Comments »
Little Known Salon and Spa Advertising Secret…
One of my favorite, and most rewarding salon and spa advertising techniques is to use an advertorial. Advertorials can outperform regular looking ads by as much as 10 or 20 times. That’s because they don’t look like ads…
Enter the conversation…
Posted on November 21st, 2008 by admin and filed under Uncategorized | 2 Comments »
Easy Salon and Spa Newsletter Marketing…
A salon and spa newsletter can significantly increase customer loyalty, increase sales, and give you an advantage over your competition. Here’s how and here’s why…
Enter the conversation about this newsletter marketing video…
Posted on November 20th, 2008 by admin and filed under salon marketing | 4 Comments »
Medical Spa Marketing
Medical spa marketing requires a focus on results driven advertising, and niche marketing.
For example, if you are marketing facial peels, your last choice would be to place an ad in a magazine that had a demographic of males age 25-35.
You would probably be better off finding a magazine or newsletter targeting women age 35-55, maybe younger.
If you are placing an online ad in Google Adwords, you should refine your ad to flag the demographic you are targeting as well as researching keywords your target market are likely to type into the search engines and test and tweak your ad to maximize conversions.
Secondly, medical spa marketing should also convey results. People want to see and read about the results of specific medical spa treatments more than they want to read or hear what your medical spa logo looks like.
Before and after pictures are very powerful in medical spa marketing. But they have to done properly. A poorly conceived before and after picture that looks bad or gives the slightest hint of it being doctored to look good will destroy your response rates.
In addition, case studies and testimonials are essential in medical spa advertising.
To learn more about medical spa marketing try our free mini marketing course for salon and spa owners. You can unsubscribe anytime and there is no obligation to buy anything.
Posted on November 18th, 2008 by admin and filed under salon marketing | No Comments »
How To Market A Beauty Salon or Spa
Here’s how to market a beauty salon or spa in 2 simple steps:
Step 1: Who is your target audience? Survey your current customers and find out what the ideal customer profile is, and then adjust your marketing to hit their hot buttons. People of different age, ethnicity, and sex do not always respond to the same kinds of offers. And when you uncover what your demographic and customer profile really is, you can test and soon uncover marketing messages you never thought would work.
If your current customer base is not made up of the ‘ideal customer’ that you want to attract, then you need to take a step back and analyze your salon or spa in terms of it’s position in the market, and what marketing messages are attracting these kinds of customers. Because if you keep doing things the way they are going now, then you will continue to get the same result.
Often, an outside un-biased point of view can work wonders for your business, as long as you can handle criticism and change.
How To Market A Beauty Salon or Spa Step 2: What do they want when it comes to beauty salon products and services? Don’t guess. Find out by asking your current customers, or survey the kinds of customers you want to attract. One of the biggest mistakes salon owners make is assuming they know what their customers or prospects want. The only way to really know is to ask them, and then TEST. Testing is the key to success.
I know, it sounds over simplified, but it really is quite basic.
If you are wondering how to market a beauty salon and spa then you should consider getting back to basics, and start from square one. Never assume you know your customer, or what your city or town really wants. Research and test. Research and test.
In a future post I will answer one of the most frustrating comments I get from salon and spa owners and clients: ‘I tried that and it doesn’t work’.
Posted on November 7th, 2008 by admin and filed under salon marketing | 1 Comment »
Bitter Salon Employees
I received an email from a salon owner. I didn’t get their name, but they asked the following:
Any suggestions on being harassed by previous employees? They’re telling people not to come in to the salon, and creating negative reviews on Internet sites that are totally bogus.
You’re very kind to give out this type of information.
Here is my answer:
This is a good question. Every salon owner is going to experience this at least several times.
The best thing to do is to take the high road. Don’t say anything to customers, pretend this person does not exist.
If you are seeing a noticeable decline in sales and you feel there is defamation going on, consult an attorney. You may want to consider having a cease and desist letter.
Combat negative online feedback with positive online feedback. Ask customers to post positive feedback. Keep it positive. Always.
Additional comments:
If a customer mentions that your former employee told them not to go to your salon, don’t give details but say something like, “This former employee did not work out for us, and they are not happy about it.”
We have a good lawyer that comes in handy when we need to scare a salon owner or former employee from doing things that are detrimental to our salon success. We rarely do this, but when you have a volume of customers, employees, and competitors breathing down your neck, it comes in really handy now and then. Consider a legal expense plan to save money. One of the features can be to provide letter writing services, and they are written by an attorney.
Posted on November 4th, 2008 by admin and filed under Uncategorized | No Comments »
Bill Glazer Interviews Brian Maroevich
I was interviewed by the great Bill Glazer in September, 2008. Mr. Glazer is well known in the Direct Marketing and Retail Marketing world as one of the industries top marketing minds and copywriters. He partners with Dan Kennedy and runs the Glazer Kennedy Inner Circle. A must own membership. Bill liked my marketing so much he devoted an entire 60 segment for Gold Inner Circle members. He interviewed me on my marketing for our salon and spa. It was an honor to be on his radar, but his compliments where stunning…
“Listening to this month’s CD is another great example of how ANY business can adopt Glazer-Kennedy marketing and achieve extraordinary success. You’ll hear the transformation story from Gold Luxury Member Brian Maroevich – how he did it OFFLINE and ONLINE. There is at least one big idea in here for everyone and probably several. This is one of those ‘rare’ CD’s that you want to listen to at least twice with pen and paper in hand to take copious notes.”
Posted on November 3rd, 2008 by admin and filed under Uncategorized | No Comments »
