2009 Salon Marketing Plan
2009 is right around the corner, and saying goodbye to 2008 is bitter sweet for me. We had a good year business-wise, a competitor (for our salon businesses) went to wayside (as predicted), and the best gift came by the name of ‘Summer’.
But the recession has hit some of my friends very hard. And that is disturbing us.
2009 will be challenging because we have a new competitor coming to town (for our salon businesses). But, we are not worried. We are darn good at marketing our salon and spa’s. Read the rest of this entry »
Posted on December 29th, 2008 by admin and filed under salon marketing | No Comments »
Yellow Pages Advertising
According to a recent study by Knowledge Networks, nearly half of consumers use the print Yellow Pages to find a business. But, they are using other media to supplement their search.
This study also found that 48% of consumers use the Yellow Pages most often, and 77% use print Yellow Pages. But that they are using the search engines, Internet Yellow Pages, mobile search, GPS, vertical sites, 411, and social networks to search for dentists, lawyers, pizza parlors and other types of businesses.
Read more on this study here. But before you click on over there, read this… Read the rest of this entry »
Posted on December 20th, 2008 by admin and filed under salon marketing | No Comments »
Consumer Spending Behaviors
A study by Harris Interactive states that “as the economic slowdown pushes consumers to re-evaluate spending behaviors and tighten budgets, deal-seeking may become even more common:
- More than one in three adults (37%) say they would increase the use of coupons and discount codes during a recession.
- Among women, the figure is higher: 43% of them say they would do so, vs. 31% of men.”
What does this tell you? Test coupons in MORE media: text message marketing (SMS), Online (Website and other), and of course Offline.
Posted on December 10th, 2008 by admin and filed under salon marketing | No Comments »
