Renegade Salon Marketing Secrets

Bitter Salon Employees

I received an email from a salon owner. I didn’t get their name, but they asked the following:

Any suggestions on being harassed by previous employees? They’re telling people not to come in to the salon, and creating negative reviews on Internet sites that are totally bogus.

You’re very kind to give out this type of information.

Here is my answer:

This is a good question. Every salon owner is going to experience this at least several times.

The best thing to do is to take the high road. Don’t say anything to customers, pretend this person does not exist.

If you are seeing a noticeable decline in sales and you feel there is defamation going on, consult an attorney. You may want to consider having a cease and desist letter.

Combat negative online feedback with positive online feedback. Ask customers to post positive feedback. Keep it positive. Always.

Additional comments:

If a customer mentions that your former employee told them not to go to your salon, don’t give details but say something like, “This former employee did not work out for us, and they are not happy about it.”

We have a good lawyer that comes in handy when we need to scare a salon owner or former employee from doing things that are detrimental to our salon success. We rarely do this, but when you have a volume of customers, employees, and competitors breathing down your neck, it comes in really handy now and then. Consider a legal expense plan to save money. One of the features can be to provide letter writing services, and they are written by an attorney.

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Posted on November 4th, 2008 by admin and filed under Uncategorized |