Salon Thank You Cards and Improving The Customer Experience!
Salon thank you cards are one of THE most underrated marketing techniques in the industry.
For a salon, the relationship you have with your clients is crucially important – if your client genuinely likes your establishment, including it’s ambiance and the attitude of your staff, and if your client is satisfied with the level and quality of the work you do, then the chances are that they’ll keep coming back, week after week and year after year.
Side Bar: Get good cheap salon thank you cards (folded or flat here). We buy all our business cards and thank you cards here now. You should to.
It’s all about building up that relationship, about keeping your old customers happy even as you make new ones, and to thus ensure that you have a customer base that not only remains stable but even grows. And it’s the little things that count when you try to build up your relationship with your customer. The smile with which your receptionist greets your clients, the refreshments they’re offered while they wait. Even something as simple as a salon thank you card that you give them as they leave is important and worth paying attention to. Read the rest of this entry »
Posted on July 30th, 2010 by admin and filed under salon marketing, spa marketing | 1 Comment »
Spa and Salon Business Cards And Getting Clients!
Here are some helpful tips on salon business cards and where to get good ones at very cheap prices…
Hair styling and beauty is really an artistic profession, as much so as that of a painter or sculptor. And that said, your clients really expect you to have an innate sense of style and good taste. There can be nothing more disastrous, for example, than for a hairstylist to hand out salon business cards that are printed in black and white, stark, dreary, and looking like something a lawyer’s office would throw away. It would be a complete disaster. Read the rest of this entry »
Posted on July 26th, 2010 by admin and filed under salon advertising, salon marketing, spa marketing | No Comments »
6 Local Internet Marketing Mini Systems You Must Have In Place Now!
Local Internet Marketing: Attracting New Clientele Faster Than Ever!
In the 4 Mini Marketing Systems article I revealed the 4 mini systems that are responsible for more than doubling our sales in the first year.
None of them have to do with advertising for new clients. It’s all about increasing the lifetime value of a client…if you are not familiar with that term or what my 4 mini marketing systems are please go back and watch the video now. You’ll be glad you did.
OK. Are you finished with the video? Now take action on each of them and watch as your profits and referrals increase over the coming months and years.
With these crucial systems in place your average new customer that you generate from your marketing efforts will spend more money and refer more business, and be enthusiastic about it.
How To Get New Clients In The Door Instantly! Read the rest of this entry »
Posted on July 1st, 2010 by admin and filed under salon advertising, salon marketing, spa marketing | No Comments »
Sending Thank You Letters And Follow Up Salon Letters…
I just got an email from a salon owner that I wanted to share because it’s a common question we get when it comes to sending thank you letters, cards, and salon letters…
I have just bought your mini marketing letters. I am reading through all the information. How do I systematize the actual sending of some of these salon letters? Read the rest of this entry »
Posted on June 25th, 2010 by admin and filed under salon advertising, salon marketing, spa marketing | No Comments »
Do You Have A Salon Mobile Phone Website?
A mobile phone salon website is something you should have now that millions of people are searching for local businesses and products on their mobile phones…
Google is investing billions into mobile website search and mobile advertising. And they are going to be the dominant force in the mobile phone web browsing arena. Apple is already there. What does this mean for you?
And when Google makes moves such as this you should pay close attention. Read the rest of this entry »
Posted on June 24th, 2010 by admin and filed under salon advertising, salon marketing, spa marketing | No Comments »
Social Media Marketing For Salon Owners!
If you aren’t actively using social media marketing campaigns to grow your business you are leaving big money on the table. Here’s why…
Did you know that Facebook has more active members than the entire population of the United States?
If you are not familiar with Facebook and the other popular social networking sites like Twitter and Linkdin, then now is the time to get started. Read the rest of this entry »
Posted on June 18th, 2010 by admin and filed under salon advertising, salon marketing, spa marketing | No Comments »
Salon Promotional Ideas and Taking Massive Action!
Salon promotional ideas are as numerous as the grains of sand on Stintson Beach (that’s a great beach here in Northern California).
Before I give you a few promotional ideas to consider I have some advice for you:
Use multiple media and take massive action!
Multiple media means that your salon promotional ideas should NOT be based upon one or two media. For example, lets say you have a Halloween promotion. Most salons would have an in house flyer, and then get their employees to either put flyers on cars or go around the neighborhood with them. Maybe they will even have a coupon distributed in a the local coupon book, Val Pak, or Money Mailer.
Massive Action means to go out and use as many free and paid channels to get your offer out to. Read the rest of this entry »
Posted on June 4th, 2010 by admin and filed under salon advertising, salon marketing, spa marketing | 1 Comment »
Salon Marketing Internet Strategy
Salon Marketing Internet Strategy and getting systematized: I’ll Make It Simple For Now…
Internet marketing has now become more important than offline direct mail, newspaper, yellow page, and coupon advertising. Though it’s important to keep those marketing channels on (and others as well) because they are still very effective and will be for many years to come. I digress…
Salon internet marketing should be one of your main focuses because that is where people are looking for salon services (mobile as well, but that’s for a future article). So if you are not testing or implementing a salon marketing internet strategy, even a simple one, then you are leaving money on the table. Read the rest of this entry »
Posted on May 31st, 2010 by admin and filed under salon advertising, salon marketing, spa marketing | No Comments »
Do The Wealthy Use Coupons?
I have tested hundreds of display ads and coupons in magazines, coupon books, newspapers, and even more online.
We generate more leads that we can handle online, and get dozens of clients from our offline salon marketing and coupons.
One day a new client was talking with me about marketing…
He was wealthy. And had strong opinions. But what was amusing to me was the what he said in regards to my advertising: “I don’t respond to those kinds of advertisements”.
He’s talking about the ads that sometimes look more like articles. You know, the ones that have a headline, compelling copy, and good offer and call to action…
But as he was telling me this, he was giving me his credit card!
This was not the first time this has come up.
I have dozens of stories like that. But I also get lots of compliments as well. Those are few and far between, and they are nice. But it’s results that matter…not opinions. Not even what clients, friends, and family ‘tell’ you.
So lets get back to the subject line of my email…
Do your wealthy clients use coupons?
Yes?
No?
When I asked this question of several business owners their answer was 90% ‘No’. “They don’t need to, they have money and they like to spend it” they said. But they are dead wrong…
The answer is ‘Yes’. They do, and they are doing it more than ever. Even the wealthy don’t want to pass up on a good deal or let money burn in their pocket…
This is nothing new to those of us who study direct response marketing and online marketing.
But the bottom line here is you can’t let your or your friends opinions get in the way of finding the truth and using the truth to get results.
Posted on May 26th, 2010 by admin and filed under salon advertising, salon marketing, spa marketing | No Comments »
Spray Tan Business Tips and Airbrush Equipment
This new article on building a spray tan business has actionable tips and ideas that you may not have considered.
I also found this article on starting an airbrush tanning business. I think you’ll find them helpful from how to choose airbrush tanning equipment to how to market your business more effectively.
One of the things that many salon owners overlook is quality spray tan training. Training yourself and your employees will provide a better experience for your customer, therefore increasing your referrals. And referrals are the best clients to get into your salon, right?
Posted on January 14th, 2010 by admin and filed under salon equipment, salon management, salon marketing, salon start up, spa marketing | No Comments »
