Spa and Salon Business Cards And Getting Clients!
Here are some helpful tips on salon business cards and where to get good ones at very cheap prices…
Hair styling and beauty is really an artistic profession, as much so as that of a painter or sculptor. And that said, your clients really expect you to have an innate sense of style and good taste. There can be nothing more disastrous, for example, than for a hairstylist to hand out salon business cards that are printed in black and white, stark, dreary, and looking like something a lawyer’s office would throw away. It would be a complete disaster. Read the rest of this entry »
Posted on July 26th, 2010 by admin and filed under salon advertising, salon marketing, spa marketing | No Comments »
6 Local Internet Marketing Mini Systems You Must Have In Place Now!
Local Internet Marketing: Attracting New Clientele Faster Than Ever!
In the 4 Mini Marketing Systems article I revealed the 4 mini systems that are responsible for more than doubling our sales in the first year.
None of them have to do with advertising for new clients. It’s all about increasing the lifetime value of a client…if you are not familiar with that term or what my 4 mini marketing systems are please go back and watch the video now. You’ll be glad you did.
OK. Are you finished with the video? Now take action on each of them and watch as your profits and referrals increase over the coming months and years.
With these crucial systems in place your average new customer that you generate from your marketing efforts will spend more money and refer more business, and be enthusiastic about it.
How To Get New Clients In The Door Instantly! Read the rest of this entry »
Posted on July 1st, 2010 by admin and filed under salon advertising, salon marketing, spa marketing | No Comments »
Sending Thank You Letters And Follow Up Salon Letters…
I just got an email from a salon owner that I wanted to share because it’s a common question we get when it comes to sending thank you letters, cards, and salon letters…
I have just bought your mini marketing letters. I am reading through all the information. How do I systematize the actual sending of some of these salon letters? Read the rest of this entry »
Posted on June 25th, 2010 by admin and filed under salon advertising, salon marketing, spa marketing | No Comments »
Do You Have A Salon Mobile Phone Website?
A mobile phone salon website is something you should have now that millions of people are searching for local businesses and products on their mobile phones…
Google is investing billions into mobile website search and mobile advertising. And they are going to be the dominant force in the mobile phone web browsing arena. Apple is already there. What does this mean for you?
And when Google makes moves such as this you should pay close attention. Read the rest of this entry »
Posted on June 24th, 2010 by admin and filed under salon advertising, salon marketing, spa marketing | No Comments »
Social Media Marketing For Salon Owners!
If you aren’t actively using social media marketing campaigns to grow your business you are leaving big money on the table. Here’s why…
Did you know that Facebook has more active members than the entire population of the United States?
If you are not familiar with Facebook and the other popular social networking sites like Twitter and Linkdin, then now is the time to get started. Read the rest of this entry »
Posted on June 18th, 2010 by admin and filed under salon advertising, salon marketing, spa marketing | No Comments »
Salon Promotional Ideas and Taking Massive Action!
Salon promotional ideas are as numerous as the grains of sand on Stintson Beach (that’s a great beach here in Northern California).
Before I give you a few promotional ideas to consider I have some advice for you:
Use multiple media and take massive action!
Multiple media means that your salon promotional ideas should NOT be based upon one or two media. For example, lets say you have a Halloween promotion. Most salons would have an in house flyer, and then get their employees to either put flyers on cars or go around the neighborhood with them. Maybe they will even have a coupon distributed in a the local coupon book, Val Pak, or Money Mailer.
Massive Action means to go out and use as many free and paid channels to get your offer out to. Read the rest of this entry »
Posted on June 4th, 2010 by admin and filed under salon advertising, salon marketing, spa marketing | 1 Comment »
Salon Marketing Internet Strategy
Salon Marketing Internet Strategy and getting systematized: I’ll Make It Simple For Now…
Internet marketing has now become more important than offline direct mail, newspaper, yellow page, and coupon advertising. Though it’s important to keep those marketing channels on (and others as well) because they are still very effective and will be for many years to come. I digress…
Salon internet marketing should be one of your main focuses because that is where people are looking for salon services (mobile as well, but that’s for a future article). So if you are not testing or implementing a salon marketing internet strategy, even a simple one, then you are leaving money on the table. Read the rest of this entry »
Posted on May 31st, 2010 by admin and filed under salon advertising, salon marketing, spa marketing | No Comments »
Do The Wealthy Use Coupons?
I have tested hundreds of display ads and coupons in magazines, coupon books, newspapers, and even more online.
We generate more leads that we can handle online, and get dozens of clients from our offline salon marketing and coupons.
One day a new client was talking with me about marketing…
He was wealthy. And had strong opinions. But what was amusing to me was the what he said in regards to my advertising: “I don’t respond to those kinds of advertisements”.
He’s talking about the ads that sometimes look more like articles. You know, the ones that have a headline, compelling copy, and good offer and call to action…
But as he was telling me this, he was giving me his credit card!
This was not the first time this has come up.
I have dozens of stories like that. But I also get lots of compliments as well. Those are few and far between, and they are nice. But it’s results that matter…not opinions. Not even what clients, friends, and family ‘tell’ you.
So lets get back to the subject line of my email…
Do your wealthy clients use coupons?
Yes?
No?
When I asked this question of several business owners their answer was 90% ‘No’. “They don’t need to, they have money and they like to spend it” they said. But they are dead wrong…
The answer is ‘Yes’. They do, and they are doing it more than ever. Even the wealthy don’t want to pass up on a good deal or let money burn in their pocket…
This is nothing new to those of us who study direct response marketing and online marketing.
But the bottom line here is you can’t let your or your friends opinions get in the way of finding the truth and using the truth to get results.
Posted on May 26th, 2010 by admin and filed under salon advertising, salon marketing, spa marketing | No Comments »
Six in 10 Consumers Still Use Newspaper Ads
US consumers say they rely on newspaper advertisements more than ads in any other medium when they are planning, shopping and making purchase decisions, according to early results from a study commissioned by the Newspaper Association of America (NAA), conducted by MORI Research.
Posted on August 3rd, 2009 by admin and filed under salon advertising, salon marketing, spa marketing | No Comments »
Salon Package Ideas
Coming up with salon package ideas can be a challenge if you don’t know where to start. But let me make is easier for you.
A salon package is much more appealing when the difference in price of a single service versus buying a package of services is made obvious. As a result, upselling a customer to a larger package is much easier.
OK, so that is pretty obvious to most salon owners and managers. Here’s a salon package idea to test… Read the rest of this entry »
Posted on July 17th, 2009 by admin and filed under salon advertising, salon management, salon marketing, spa marketing | 1 Comment »
