US consumers say they rely on newspaper advertisements more than ads in any other medium when they are planning, shopping and making purchase decisions, according to early results from a study commissioned by the Newspaper Association of America (NAA), conducted by MORI Research.
Posted on August 3rd, 2009 by admin and filed under salon advertising, salon marketing, spa marketing | No Comments »
Coming up with salon package ideas can be a challenge if you don’t know where to start. But let me make is easier for you.
A salon package is much more appealing when the difference in price of a single service versus buying a package of services is made obvious. As a result, upselling a customer to a larger package is much easier.
OK, so that is pretty obvious to most salon owners and managers. Here’s a salon package idea to test… Read the rest of this entry »
Posted on July 17th, 2009 by admin and filed under salon advertising, salon management, salon marketing, spa marketing | 1 Comment »
Tips on your salon and spa marketing plan…
Sadly, many a spa owner thinks that a salon and spa marketing plan consists of running an ad in the yellow pages. Not only is the cost of a yellow page ad exorbitant, they are very ineffective for two main reasons.
First, there’s little that’s going to make your yellow page ad stand out other than pay more and get a bigger add. Even if you create something that has a little bit of eye catching content, by the time it makes it print its likely going to look as boring as all the other yellow page ads. Read the rest of this entry »
Posted on June 19th, 2009 by admin and filed under salon advertising, salon marketing, spa marketing | No Comments »