Spray Tan Business Tips and Airbrush Equipment
This new article on building a spray tan business has actionable tips and ideas that you may not have considered.
I also found this article on starting an airbrush tanning business. I think you’ll find them helpful from how to choose airbrush tanning equipment to how to market your business more effectively.
One of the things that many salon owners overlook is quality spray tan training. Training yourself and your employees will provide a better experience for your customer, therefore increasing your referrals. And referrals are the best clients to get into your salon, right?
Posted on January 14th, 2010 by admin and filed under salon equipment, salon management, salon marketing, salon start up, spa marketing | No Comments »
Six in 10 Consumers Still Use Newspaper Ads
US consumers say they rely on newspaper advertisements more than ads in any other medium when they are planning, shopping and making purchase decisions, according to early results from a study commissioned by the Newspaper Association of America (NAA), conducted by MORI Research.
Posted on August 3rd, 2009 by admin and filed under salon advertising, salon marketing, spa marketing | No Comments »
Salon Package Ideas
Coming up with salon package ideas can be a challenge if you don’t know where to start. But let me make is easier for you.
A salon package is much more appealing when the difference in price of a single service versus buying a package of services is made obvious. As a result, upselling a customer to a larger package is much easier.
OK, so that is pretty obvious to most salon owners and managers. Here’s a salon package idea to test… Read the rest of this entry »
Posted on July 17th, 2009 by admin and filed under salon advertising, salon management, salon marketing, spa marketing | 1 Comment »
Are The Yellow Pages Your Salon and Spa Marketing Plan
Tips on your salon and spa marketing plan…
Sadly, many a spa owner thinks that a salon and spa marketing plan consists of running an ad in the yellow pages. Not only is the cost of a yellow page ad exorbitant, they are very ineffective for two main reasons.
First, there’s little that’s going to make your yellow page ad stand out other than pay more and get a bigger add. Even if you create something that has a little bit of eye catching content, by the time it makes it print its likely going to look as boring as all the other yellow page ads. Read the rest of this entry »
Posted on June 19th, 2009 by admin and filed under salon advertising, salon marketing, spa marketing | No Comments »
The Salon Email Marketing Formula
The Salon Email Marketing Formula - Use It or Lose Money!
You’re a Salon or Day Spa Owner… how big is your client list? And are you using emails to stay in contact with them and bring them back to your business?
The fact is, the majority of Salons and Day Spas are not using email effectively. That is, they are not using email to get their clients to come back into their business to make MORE Sales!
Here is what can happen… Read the rest of this entry »
Posted on May 26th, 2009 by admin and filed under salon marketing, spa marketing | 1 Comment »
How To Get Customers To Spend More, Refer More…
…and Become Raving Fans Of Your Salon and Spa!
In my last blog post called 4 mini marketing systems I referred you to a video on what I believe to be 4 must-have mini salon and spa marketing systems in place.
They will increase your sales instantly, increase the average sale, increase referrals, and build a more loyal customer base.
I know it from personal experience because we use them every day in our salon and spa.
Watch the video to get the fine details of each mini marketing system and put them into action.
In a nutshell here are the four mini salon and spa marketing systems: Read the rest of this entry »
Posted on April 24th, 2009 by admin and filed under salon marketing, spa marketing | 2 Comments »
Spray Tan Training and Airbrush Tanning Business Advice
I published an short article on starting and running a spray tan abrush tanning business. I think you’ll find it helpful if you are looking to ad on this service to your existing salon, or if you want to start a part time, full time airbrush tanning business. Let me know what you think 
Although there are several tips on growing your business, the key ingredients are marketing and spay tan training. These are two areas that are overlooked by many salon owners. But read the article for specific advice.
Posted on April 23rd, 2009 by admin and filed under salon equipment, salon marketing, salon start up, spa marketing | No Comments »
4 Mini Marketing Systems, A Salon Marketing Video…
Hey, I just created a salon marketing video that reveals 4 mini marketing systems that will help you increase customer loyalty, get more referrals, and increase your sales…instantly!
They are easy to implement, and in my opinion, crucial tools that should be the foundation of your marketing infrastructure…
I firmly believe that you are leaving money on the table if you are not using these mini marketing systems. Read the rest of this entry »
Posted on April 10th, 2009 by admin and filed under salon marketing, spa marketing | 1 Comment »
Add A Little Sizzle To Your Salon And Spa Marketing
Is Your Salon and Spa Marketing Getting Customers In The Door?
Now would be a good time to add a little sizzle to your salon and spa marketing and increase your profits. So what can you do to draw existing clients back and compel prospective clients to make an appointment and check out your services.
Let’s be honest here. You want to build a repeat client base that continues to return time and time again because you offer terrific services, but unless there is a significant profit margin you will not continue to run your salon and spa business, because at the end of the day it really is about profits. That’s why you need to turn up the heat on your salon and spa marketing plan, increasing your clients and therefore your profits. Read the rest of this entry »
Posted on March 4th, 2009 by admin and filed under spa marketing | 1 Comment »
Marketing Ideas For A Beauty Salon or Spa
These marketing ideas for a beauty salon will help you make a seemingly difficult task a smudge easier…
Is it time to increase revenues for your beauty salon or spa? Bring in some new clients? How successful you are at doing just that depends on how good your marketing strategies are. Let’s have a look at some workable marketing ideas for a beauty salon. Read the rest of this entry »
Posted on February 26th, 2009 by admin and filed under salon marketing, salon start up, spa marketing | 5 Comments »
