Review: Email Marketing For Salons and Spa’s
Email Marketing For Salons review. Here’s my unbiased, frank review of an email marketing course for salon and spa’s, created by David Glendinning…
I was sitting at my computer a few months back writing ad copy for my salon and spa chain when an interesting email from a guy in Australia popped in my email box.
He is a marketing consultant for salon and spa owners just like myself. But he has a specialized focus: salon email marketing.
His proposal was for me to offer his email marketing course to you, my loyal subscriber. I thought to myself, ‘Great. Another marketer trying to get me to endorse his/her product’.
See, I get these offer every day. And I rarely, if ever, endorse anyone…
First, I have to believe in their product or service. Second. I will supply my subscribers with the pro’s and con’s so that they get an unbiased review. And this scares a lot of people away… Read the rest of this entry »
Posted on May 13th, 2009 by admin and filed under Uncategorized | 2 Comments »
Creating A Successful Nail Salon Marketing Campaign
Nail Salon Marketing Basics
Nail salons have become very popular, but the trouble is how will you make your nail salon stand out from the other ones in your area? It all begins with creating a successful nail salon marketing campaign.
Part of your success is not thinking too big, at least when it really is the little things that can make the difference, and that’s exactly what you need to target with your nail salon marketing campaign to enjoy success. So what is going to make you stand out from the competition? Read the rest of this entry »
Posted on January 15th, 2009 by admin and filed under Uncategorized | No Comments »
Little Known Salon and Spa Advertising Secret…
One of my favorite, and most rewarding salon and spa advertising techniques is to use an advertorial. Advertorials can outperform regular looking ads by as much as 10 or 20 times. That’s because they don’t look like ads…
Enter the conversation…
Posted on November 21st, 2008 by admin and filed under Uncategorized | 2 Comments »
Bitter Salon Employees
I received an email from a salon owner. I didn’t get their name, but they asked the following:
Any suggestions on being harassed by previous employees? They’re telling people not to come in to the salon, and creating negative reviews on Internet sites that are totally bogus.
You’re very kind to give out this type of information.
Here is my answer:
This is a good question. Every salon owner is going to experience this at least several times.
The best thing to do is to take the high road. Don’t say anything to customers, pretend this person does not exist.
If you are seeing a noticeable decline in sales and you feel there is defamation going on, consult an attorney. You may want to consider having a cease and desist letter.
Combat negative online feedback with positive online feedback. Ask customers to post positive feedback. Keep it positive. Always.
Additional comments:
If a customer mentions that your former employee told them not to go to your salon, don’t give details but say something like, “This former employee did not work out for us, and they are not happy about it.”
We have a good lawyer that comes in handy when we need to scare a salon owner or former employee from doing things that are detrimental to our salon success. We rarely do this, but when you have a volume of customers, employees, and competitors breathing down your neck, it comes in really handy now and then. Consider a legal expense plan to save money. One of the features can be to provide letter writing services, and they are written by an attorney.
Posted on November 4th, 2008 by admin and filed under Uncategorized | No Comments »
Bill Glazer Interviews Brian Maroevich
I was interviewed by the great Bill Glazer in September, 2008. Mr. Glazer is well known in the Direct Marketing and Retail Marketing world as one of the industries top marketing minds and copywriters. He partners with Dan Kennedy and runs the Glazer Kennedy Inner Circle. A must own membership. Bill liked my marketing so much he devoted an entire 60 segment for Gold Inner Circle members. He interviewed me on my marketing for our salon and spa. It was an honor to be on his radar, but his compliments where stunning…
“Listening to this month’s CD is another great example of how ANY business can adopt Glazer-Kennedy marketing and achieve extraordinary success. You’ll hear the transformation story from Gold Luxury Member Brian Maroevich – how he did it OFFLINE and ONLINE. There is at least one big idea in here for everyone and probably several. This is one of those ‘rare’ CD’s that you want to listen to at least twice with pen and paper in hand to take copious notes.”
Posted on November 3rd, 2008 by admin and filed under Uncategorized | No Comments »
Salon and Spa Advertisements Site Final Touches
I am just putting the final touches on my salon and spa advertising tools site. It looks good, and the offer is so good that I am taking it down soon. Here is the salon and spa marketing tools site.
Posted on October 31st, 2008 by admin and filed under Uncategorized | No Comments »
Bill Glazer and Dan Kennedy
I am the featured guest this month on the Glazer Kennedy Innner Circle Gold membership program. It’s a newsletter that provides awesome marketing advice to business owners and entrepreneurs. Every month they send a CD interview to their members.
I am honored for the nod because they don’t interview anyone unless they are proven to have what it takes to be a good marketer. So the fact that they chose me got me jumping for joy! But I was REALLY nervous as we started.
Anyway, I revealed some really good stuff, so if you are a member, and you should be, I hope you enjoy it. Let me know.
Posted on October 12th, 2008 by admin and filed under Uncategorized | No Comments »
Slow Season Blues?
This time of year, Fall, can be a challenging time for many salon and spa owners. In Northern California it is the beginning of the slow season. Customers and prospective customers are about 30% of what the busy season can bring. And that hurts sales.
But there are ways to overcome the slow season, or at least keep it at bay.
You don’t want prospective customers choosing your competition, so stay ‘top of mind’ with your current customers and keep marketing throughout the slow season, if you can afford it.
You can focus on your marketing goals for the next busy season, and plan your marketing campaign. Do some pre marketing build up, and then go gangbusters right before, after, and during the busy season.
Try re-launching or testing services that are more ’slow season friendly’, and do more joint ventures with other businesses to keep the marketing machine rolling now and into the busy season.
The key is to send compelling, interesting marketing peices and offers that customers actually read and respond to. I know, ‘duh’, right? But from what I’ve seen, and I’ve seen a lot, marketing in the salon and spa industry is usually atrocious and a big waist of time and money.
Brainstorm for ideas that can generate sales during the slow season. Get your staff involved. There are more ways you can make money during the slow season and slow periods than meets the eye. And when you see significant profits during these times, it’s a new wave of enthusiasm shoots right through you and your business.
Don’t sit and wait for the busy season. Be proactive, creative, and have some fun.
Posted on September 30th, 2008 by admin and filed under Uncategorized | No Comments »
Renegade Salon Marketing Blog
This is my first blog for our site, Renegade Salon Marketing.
Renegade Salon Marketing is all about producing effective marketing pieces and strategies. Not about branding or awareness marketing which dominates the world of beauty salons, nail salons, spa’s, and tanning salons.
I discovered direct response marketing early in my career, and it has been the most rewarding path I’ve take in business. It is all about creating advertising that gets a response, measuring it, and improving upon it.
But our industry, the salon and spa industry, does not embrace this form of marketing. Not yet anyway. But that is my goal. To reveal the secrets of direct response marketing and unique promotions that will grow your salon and spa business.
I warn you though. My marketing is not pretty. But that is a good thing because it stands out, gets people to respond, and helps us grow our businesses faster than ever before.
I’m a Renegade. A Renegade Marketer. Join me on this exciting journey. You’ll be glad you did 
Posted on September 24th, 2008 by admin and filed under Uncategorized | No Comments »
