Consumer Spending Behaviors
A study by Harris Interactive states that “as the economic slowdown pushes consumers to re-evaluate spending behaviors and tighten budgets, deal-seeking may become even more common:
- More than one in three adults (37%) say they would increase the use of coupons and discount codes during a recession.
- Among women, the figure is higher: 43% of them say they would do so, vs. 31% of men.”
What does this tell you? Test coupons in MORE media: text message marketing (SMS), Online (Website and other), and of course Offline.
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Posted on December 10th, 2008 by admin and filed under salon marketing |
