Do The Wealthy Use Coupons?
I have tested hundreds of display ads and coupons in magazines, coupon books, newspapers, and even more online.
We generate more leads that we can handle online, and get dozens of clients from our offline salon marketing and coupons.
One day a new client was talking with me about marketing…
He was wealthy. And had strong opinions. But what was amusing to me was the what he said in regards to my advertising: “I don’t respond to those kinds of advertisements”.
He’s talking about the ads that sometimes look more like articles. You know, the ones that have a headline, compelling copy, and good offer and call to action…
But as he was telling me this, he was giving me his credit card!
This was not the first time this has come up.
I have dozens of stories like that. But I also get lots of compliments as well. Those are few and far between, and they are nice. But it’s results that matter…not opinions. Not even what clients, friends, and family ‘tell’ you.
So lets get back to the subject line of my email…
Do your wealthy clients use coupons?
Yes?
No?
When I asked this question of several business owners their answer was 90% ‘No’. “They don’t need to, they have money and they like to spend it” they said. But they are dead wrong…
The answer is ‘Yes’. They do, and they are doing it more than ever. Even the wealthy don’t want to pass up on a good deal or let money burn in their pocket…
This is nothing new to those of us who study direct response marketing and online marketing.
But the bottom line here is you can’t let your or your friends opinions get in the way of finding the truth and using the truth to get results.
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