How To Market A Beauty Salon or Spa
Here’s how to market a beauty salon or spa in 2 simple steps:
Step 1: Who is your target audience? Survey your current customers and find out what the ideal customer profile is, and then adjust your marketing to hit their hot buttons. People of different age, ethnicity, and sex do not always respond to the same kinds of offers. And when you uncover what your demographic and customer profile really is, you can test and soon uncover marketing messages you never thought would work.
If your current customer base is not made up of the ‘ideal customer’ that you want to attract, then you need to take a step back and analyze your salon or spa in terms of it’s position in the market, and what marketing messages are attracting these kinds of customers. Because if you keep doing things the way they are going now, then you will continue to get the same result.
Often, an outside un-biased point of view can work wonders for your business, as long as you can handle criticism and change.
How To Market A Beauty Salon or Spa Step 2: What do they want when it comes to beauty salon products and services? Don’t guess. Find out by asking your current customers, or survey the kinds of customers you want to attract. One of the biggest mistakes salon owners make is assuming they know what their customers or prospects want. The only way to really know is to ask them, and then TEST. Testing is the key to success.
I know, it sounds over simplified, but it really is quite basic.
If you are wondering how to market a beauty salon and spa then you should consider getting back to basics, and start from square one. Never assume you know your customer, or what your city or town really wants. Research and test. Research and test.
In a future post I will answer one of the most frustrating comments I get from salon and spa owners and clients: ‘I tried that and it doesn’t work’.
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Posted on November 7th, 2008 by admin and filed under salon marketing |
December 19th, 2008 at 8:48 pm
I’ve done a bit of research marketing myself as well. The majority of salon customers are female clientèle, and women tend to express emotion and understand colors more than the opposing sex. For that reason, the color of the salon, the color of the logos and even the color the walls inside of the salon can unnoticeably(if that’s even a word) increase both the likelihood of your client’s coming back and increase the amount of business you receive.
Reason being is that color can intimidate,disgust and even comfort people, and using that to your advantage will definitely keep you ahead of the game. There is an article I’ve read about color marketing on http://www.precisionintermedia.com/color.html, and that would probably be more than helpful.
And Nice marketing tips