Marketing Ideas For A Beauty Salon or Spa
These marketing ideas for a beauty salon will help you make a seemingly difficult task a smudge easier…
Is it time to increase revenues for your beauty salon or spa? Bring in some new clients? How successful you are at doing just that depends on how good your marketing strategies are. Let’s have a look at some workable marketing ideas for a beauty salon.
Love it or its free – If there’s one way to get a potential clients attention it’s to offer them something free. By guaranteeing they’ll never be out any money unless they are over the top in love with their treatment, you build confidence in both your new and existing clientele. Yet, surprisingly far too many beauty salon owners are scared to make such a guarantee for fear of being ripped of. The risk of the odd rip off is worth it for the amazing gains you can enjoy from this offer.
Put together a compelling offer – In just a few words from your ad, you must convince your potential clientele why they should choose you over the hundreds of other beauty salons out there. That means your message has to be compelling and a call to action. It’s the most important part of any marketing plan, yet far too often a beauty salon doesn’t even bother making an offer, let alone a compelling offer.
Create value – The key to a marketing strategy that works is to create perceived value, that doesn’t cost you. For example, rather than discounting a service you can ad value to it. So rather than taking a beauty salon treatment for permanent eyebrows that would regularly cost $150 and then discounting it to $100, you can create value by charging the original $150 and then offering an additional service worth $40 for free. To the consumer you are giving them something for free, and that builds clients.
Have a little fun – Most beauty salon advertising campaigns are so boring they’ll put you to sleep. But what if you had a little fun with yours and upped the anti a little. The job of the headline in your ad is to get the reader to finish reading the ad. That means you need to catch them and real them in, and boring is “not” going to do that!
Please remember that using the name of your beauty salon in the headline is not good advertising and it’s a complete waste of your money. Don’t believe me? Have a look at the ads of companies like Microsoft or McDonalds. You’ll discover that their successful ads were not built on their names. Do not become an advertising victim.
That’s just a few marketing ideas for your beauty salon to get you started. Are you ready to take your business to new levels?
New!
I just finished up a new salon marketing report. Follow some of the tips and techniques and watch your business grow. And it’s only $7. I reveal the secrets to creating an effective ad using an actual salon and spa example you can use in your marketing. That alone is worth a small fortune.
But I take it to another level, as you’ll see. Take a peak now. And buy it because at $7 I might yank it at anytime. The report has a real world value of $79. Why
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5 Responses
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Posted on February 26th, 2009 by admin and filed under salon marketing, salon start up, spa marketing |
February 26th, 2009 at 10:03 pm
love it
February 27th, 2009 at 12:58 pm
I don’t own a beauty salon or spa. I own tanning salons, and the information isn’t generic. Thanks
March 3rd, 2009 at 5:42 am
can i pay cash? i dont have a credit card
March 3rd, 2009 at 2:36 pm
Hi there! Thanks for the positive comments. I love to read them. They make me feel all warm and fuzzy. Meriam…if you are asking about the marketing report for $7, it’s a download. The only way to get it is online:
http://www.renegadesalonmarketing.com/salon-marketing-report.htm
March 25th, 2009 at 2:44 am
So true! I am offering free service to NEW clients and I ahve an offer for ree add-ons to my facial, until May 31! Always have a cut-off date!