Medical Spa Marketing
Medical spa marketing requires a focus on results driven advertising, and niche marketing.
For example, if you are marketing facial peels, your last choice would be to place an ad in a magazine that had a demographic of males age 25-35.
You would probably be better off finding a magazine or newsletter targeting women age 35-55, maybe younger.
If you are placing an online ad in Google Adwords, you should refine your ad to flag the demographic you are targeting as well as researching keywords your target market are likely to type into the search engines and test and tweak your ad to maximize conversions.
Secondly, medical spa marketing should also convey results. People want to see and read about the results of specific medical spa treatments more than they want to read or hear what your medical spa logo looks like.
Before and after pictures are very powerful in medical spa marketing. But they have to done properly. A poorly conceived before and after picture that looks bad or gives the slightest hint of it being doctored to look good will destroy your response rates.
In addition, case studies and testimonials are essential in medical spa advertising.
To learn more about medical spa marketing try our free mini marketing course for salon and spa owners. You can unsubscribe anytime and there is no obligation to buy anything.
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Posted on November 18th, 2008 by admin and filed under salon marketing |
