Renegade Salon Marketing Blog

This is my first blog for our site, Renegade Salon Marketing.

Renegade Salon Marketing is all about producing effective marketing pieces and strategies. Not about branding or awareness marketing which dominates the world of beauty salons, nail salons, spa’s, and tanning salons.

I discovered direct response marketing early in my career, and it has been the most rewarding path I’ve take in business. It is all about creating advertising that gets a response, measuring it, and improving upon it.

But our industry, the salon and spa industry, does not embrace this form of marketing. Not yet anyway. But that is my goal. To reveal the secrets of direct response marketing and unique promotions that will grow your salon and spa business.

I warn you though. My marketing is not pretty. But that is a good thing because it stands out, gets people to respond, and helps us grow our businesses faster than ever before.

I’m a Renegade. A Renegade Marketer. Join me on this exciting journey. You’ll be glad you did