Review: Email Marketing For Salons and Spa’s

Email Marketing For Salons review. Here’s my unbiased, frank review of an email marketing course for salon and spa’s, created by David Glendinning…

I was sitting at my computer a few months back writing ad copy for my salon and spa chain when an interesting email from a guy in Australia popped in my email box.

He is a marketing consultant for salon and spa owners just like myself. But he has a specialized focus: salon email marketing.

His proposal was for me to offer his email marketing course to you, my loyal subscriber. I thought to myself, ‘Great. Another marketer trying to get me to endorse his/her product’.

See, I get these offer every day. And I rarely, if ever, endorse anyone…

First, I have to believe in their product or service. Second. I will supply my subscribers with the pro’s and con’s so that they get an unbiased review. And this scares a lot of people away…

I didn’t look at David’s marketing course for months because I didn’t have time (2 toddlers, businesses, etc.)

Today, I found a small window of time to open up David’s salon email marketing course. And honestly, I didn’t want to. But he followed up with me and went to the trouble of sending his material, special links, and articles that I felt a bit obliged (a little marketing lesson right there).

So here’s the deal…

I like the simplicity of the main course. He describes the basics of email and website marketing for salon and spa owners fairly well. I can tell he made a concerted effort to keep it simple because using ‘autoreponders’ (don’t worry if you don’t know what that is) can be a little difficult to understand for someone who doesn’t have a clue. But, you’ll ‘get it’ after few pages.

His example of a follow up sequence will make you money. Just model it and you are on your way. But…

The most important part of email marketing is building a list. You have to have a list of email addresses and names of customers and potential customers to make this work.

David covers this area, but I think he should have delved into it deeper. He should have more examples and case studies on building lists. But he does cover it.

For me, the best part are the bonuses. He gives you a bunch of proven sequences that you can model in your salon or spa. They are really good. And I was relieved when he used one of the secrets I reveal in my marketing course in terms of skyrocketing the perceived value of an offer with a few simple words.

In my opinion, the bonuses are worth the $67 you’ll spend on this. Oh yeah, his email marketing course for salon owners is only $67. I spent more than that on dinner the other night.

There is one minor area that I disagree with. In the beginning of the main course he shows you an example of a ‘Thank You’ email which is sent when someone requests to be put on your mailing list. It’s good and you should use it.

However, in this email example the recipient is also give an ‘attachment’ which is a list of your salon and spa’s services. An attachment is a document that is not part of the main email. You have to open the attachment to review the document.

This is a mistake in my opinion. Why? Three reasons.

It’s hard enough to get email through spam filters and other ‘blocks’, and attachments are a sure fire way to getting sent straight to the spam folder.
It’s asking your prospect to take an extra step, and it can be a pain. Maybe they don’t have the right program to open the attachment, or maybe their computer is slow and your attachment freezes their computer, etc. etc.
Instead of attaching a document you should send them to a webpage where you can get them more involved in your business.

So, now you know and you can make the changes or test it yourself.

I have one more criticism of David’s email marketing course. I would have liked to see more examples and case studies of the use of video and audio. Video, particularly, is now the norm on the web and if you are not using it to provide information and sales messages you are missing out on a lot of opportunity.

BUT, that’s an advanced technique. And since 99% of salon owners are not even using email properly getting the basics of email marketing down and using it to increase profits should be your goal now. This email marketing course will do just that.

Now that I’ve slammed a few areas of David’s marketing course, I have to say that it’s is more than worth the measly $67 he is asking…

As I stated above, his explanation and examples of creating an email marketing campaign are very good and they will make you money, and it will be automated (read the course to find out how). Maybe lots of it.
The bonuses are awesome. You can go straight to these if you have a list already and model them (but you really should read the main course so that you don’t make a mistake in your email message sequencing).

So the bottom line is this: Despite a few minor weakneses described above, I recommend you get it and implement the techniques.You’ll make a lot more back than you invested.

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