Salon Promotional Ideas and Taking Massive Action!
Salon promotional ideas are as numerous as the grains of sand on Stintson Beach (that’s a great beach here in Northern California).
Before I give you a few promotional ideas to consider I have some advice for you:
Use multiple media and take massive action!
Multiple media means that your salon promotional ideas should NOT be based upon one or two media. For example, lets say you have a Halloween promotion. Most salons would have an in house flyer, and then get their employees to either put flyers on cars or go around the neighborhood with them. Maybe they will even have a coupon distributed in a the local coupon book, Val Pak, or Money Mailer.
Massive Action means to go out and use as many free and paid channels to get your offer out to.
- In house flyers and point of sale selling.
- Postcard or sales letter to client base.
- Coupon distribution.
- Internet marketing: email your list, conduct a social media marketing campaign, pay per click.
- Press Release to the local newspaper, newsletters, radio stations, local websites, and magazines.
- Contest: Best costume?
- Joint Venture: bring in other businesses and have them do the marketing for you and then return the favor for them later on or do a joint promotion.
- Banner in front of salon and/or in the parking lot.
- Radio
- Theme: make sure you tie your theme or themes into your salon promotion ideas. For example…
Best Halloween Costume Wins 12 Months Of Spa Services (A $1000.00 Value!)
For more salon promotional ideas get our free mini salon and spa marketing course and we will present a ton of salon marketing tips and ideas that will attract new clients like mad!
I like your ideas of multiple media promotion ideas. So many times it’s easy to get in a rut and use one form of media promotion. This is a great reminder and you have included great tips and creative promotion ideas
[...] Salon contests are an excellent way to not only expand your clientèle, but you keep your present clients interested and excited about coming to you. The important thing is to keep each contest that you hold fresh and different – if you do the very same thing every month, again and again, it won’t be long before everyone is bored of it, and no one pays much attention any more. So originality is key. [...]
Thanks for sharing your thoughts….. Sometime We come up with a great idea that will give us success but drop it before it has been properly executed to go on to the next big thing or something that’s more exciting. Promotional product are used to execute the promotional strategy to increase the sale. These products can be in any form like gifts, banner, books, bags or any other accessories because Gifting is used to motivate the employee. if you used your company logo on the gifts. This will be great idea to promote your business and this type of gifts is called promotional gifts.