Thank You Letters and Salon Letters - Renegade Salon Marketing Secrets

Sending Thank You Letters And Follow Up Salon Letters…

June 25, 2010

I just got an email from a salon owner that I wanted to share because it’s a common question we get when it comes to sending thank you letters, cards, and salon letters…

I have just bought your mini marketing letters. I am reading through all the information. How do I systematize the actual sending of some of these salon letters?

With the new client thank you letters I find that the first letter would be easy to send because the new client arrives and leaves – you pick up a thank you postcard, put their name and address on it and put it in the “to post” pile. But after that it gets difficult I have all my clients on computer but how do I then time it right to send postcards every 2 -4 weeks and how do I find the clients?? Obviously it has to be done right and consistently. Do you do a big mail out every week?

The letters are great – but how do you physically send the 2nd and third letters? Especially when there are so many clients? And by that time it will be time to send the next lot of letters – can you see what I mean? It looks like confusing work – who has already had a card sent and who hasn’t!!? It sounds like I’m really blond but this is the problems I’ve had with being consistent with letters.

Thanks
Rebekah P.

My Response:

Thanks for your email.

It’s better to do it manually at first. Just make up file folders for each batch of clients/customers:

Week 1: Thank You

Week 2: Letter 1

Week 3: Letter 2
Etc.

After you send the list of thank you letters take those names and put them into the week 2 folder. After the week 2 names are mailed put them into week 3.

Do not do it yourself. Get an employee to do it. Also, wait until you have 10-40 names or so before starting the first group of mailings. The thank you cards should go out right away.

Also, you can use postcards instead of letters.

Let us know if you have any further questions.

By the way, it seems like a lot of work but it isn’t really. Once you get it systematized you are golden.

You can get software to automate everything but it’s a little expensive. It’s worth it though.

Thanks