Renegade Salon Marketing Secrets

Six in 10 Consumers Still Use Newspaper Ads

US consumers say they rely on newspaper advertisements more than ads in any other medium when they are planning, shopping and making purchase decisions, according to early results from a study commissioned by the Newspaper Association of America (NAA), conducted by MORI Research.

Other media, including the internet, trailed newspapers by 20 percentage points as the primary medium for checking advertising, the study found.

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Posted on August 3rd, 2009 by admin and filed under salon advertising, salon marketing, spa marketing |