Slow Season Blues?

This time of year, Fall, can be a challenging time for many salon and spa owners. In Northern California it is the beginning of the slow season. Customers and prospective customers are about 30% of what the busy season can bring. And that hurts sales.

But there are ways to overcome the slow season, or at least keep it at bay.

You don’t want prospective customers choosing your competition, so stay ‘top of mind’ with your current customers and keep marketing throughout the slow season, if you can afford it.

You can focus on your marketing goals for the next busy season, and plan your marketing campaign. Do some pre marketing build up, and then go gangbusters right before, after, and during the busy season.

Try re-launching or testing services that are more ’slow season friendly’, and do more joint ventures with other businesses to keep the marketing machine rolling now and into the busy season.

The key is to send compelling, interesting marketing peices and offers that customers actually read and respond to. I know, ‘duh’, right? But from what I’ve seen, and I’ve seen a lot, marketing in the salon and spa industry is usually atrocious and a big waist of time and money.

Brainstorm for ideas that can generate sales during the slow season. Get your staff involved. There are more ways you can make money during the slow season and slow periods than meets the eye. And when you see significant profits during these times, it’s a new wave of enthusiasm shoots right through you and your business.

Don’t sit and wait for the busy season. Be proactive, creative, and have some fun.

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